![]() ![]() A monopoly occurs when one controls a product or service-for example, a small town with only one major newspaper. Of these three basic media business models, monopoly is probably the most familiar. However, these business models fall into three general categories: monopoly, oligopoly, and monopolistic competition. ![]() Television, print publishing, radio broadcasting, music, and film all have their own economic nuances and distinct models. The merger of Comcast and NBC is just one example of the myriad ways media companies do business. ![]() Describe the differences between the two ways in which media receives revenue.Identify the business models of several media industries.Identify the three basic media business models. ![]()
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